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Monday, November 16, 2015

In our December HME NewsPoll, we asked readers if they look outside the industry for business ideas.


FullCircle hires marketing company


SHELBYVILLE, Ky. – FullCircle Registry has engaged a marketing company to distribute company information to stockholders and the investment community.

Marketing:Come across as a resource

Q. Can I complete against big box retailers?

A. Ah yes, the Amazons and Wal-Marts of the world. The short answer is yes you can compete with these so-called giants. To do this, you will need to use some old school marketing techniques. 

Marketing: Nurture customers, new and old

Q. How can a marketing automation program help me increase cash sales?

A. Competitive bidding has changed the way you need to think about your sales process.

Pre-show schedule now includes online marketing seminar


ORLANDO – There’s a new pre-show seminar scheduled for Medtrade: Marketing consultants Lisa Wells and Anna McDevitt will present “Keeping your business ahead of the digital curve” on Oct. 7 from 1 p.m. to 5 p.m.

New book offers 'best practices' in social media marketing


ATLANTA – Marketing consultant Lisa Wells has written a new e-book to guide home medical equipment providers in creating social media programs.

Web marketing 101: Avoid the bounce


GWCC – Merely existing in the digital realm is not enough. Not according to Brian Schmidt, Google’s director of health services.

Do you know who you are?

Friday, July 27, 2012

I got a good reminder, during Invacare Media Day this week, that “image is everything.”

(Don’t even pretend you don’t remember the Andre Agassi/Canon commercial that brought that quote into the world!)

Marry your sales efforts with technology-driven marketing tools

Wednesday, June 13, 2012

You may have heard Eric Kline speak before at Medtrade, and you may have heard Lisa Wells speak before at our HME News Business Summit. They’re pretty familiar faces at industry events, after all.

But have you ever heard them speak together?

Heard at VGM: 'The future looks good. It's just different.'

Tuesday, June 5, 2012

When The VGM Group says it’s helping HME providers get ready for the future at its Heartland Conference this week, it means not only professionally but also personally.