A. It's just as important to have a rapport with existing clients and to build relationships as it is to gain new customers. If you offer your customers mediocre service, they may not complain, however this does not earn you repeat business, referrals or recommendations. As long as the customer's needs and satisfaction are considered a priority, this message will resound among your staff. You and your fellow team members should strive to deliver exceptional service. Not only is this a good standard business practice, but Medicare now requires additional communication between providers and their patients for compliance.