How to Effectively Use Social Media to Market Your Facility- Massachusetts Senior Care Association

Thu, 11/16/2017 - 9:00am
Mass Senior Care Office, Waltham

How to Effectively Use Social Media to Market Your Facility:
Create Buzz with Your Residents, Families,
Employees and Referral Sources

Thursday, November 16, 2017
Mass Senior Care Office, Waltham
9:00 a.m.— 12:00 p.m.
(Registration at 8:30 a.m.)

In this session, Justin Racine of Geriatric Medical, will discuss how facilities can use social media to promote and share content that will resonate with residents, families, employees and referral sources. Attendees will learn the best practices for posting content and also learn which type of content is best for each social media channel. In addition, Justin will also discuss how you can gain higher visibility into the data around social media posts and what type of posts will yield the best results for your facility and followers.


  • Learn social media best practices & tips for compliance
  • Understand how to use social media and your online presence to attract staff and post positions
  • Identify how to use social media targeting and analytics to your company’s advantage
  • Recognize the Art of Storytelling and how it applies to social media marketing


Justin Racine is Director of Marketing & eCommerce for Geriatric Medical, a medical supply distribution company based out of Woburn MA. At Geriatric Medical, Justin is responsible for maintaining and building out all of the website features and functionality. Additionally, Justin has over 8 years of experience working on social media campaign optimization and retention.

$80 for Mass Senior Care Members $130 for Non-Members
CEUs: 3 - The Massachusetts Senior Care Association has qualified for “deemed status #NH-09015-007” from the Board of Registration of Nursing Home Administrators for Administrators. This program also meets continuing education requirements for Nurses in Massachusetts. All will receive certificate of attendance.

Cancellation Policy:
Mass Senior Care must be notified no later than 24 hours prior to the start time of the first class for a credit of equal amount to be issued to your Mass Senior Care account. Refunds will not be given and “No Show” attendees will be billed at the full registration fee.

Massachusetts Senior Care Association
800 South Street, Suite 280
Waltham, MA 02453
Visit for directions

Parking: Use the upper level of the parking garage to the left of the building only. Take a left in the garage to access the upper levels.There are ample handicapped parking spaces located directly in front of the building’s main entrance. Please do not park in marked reserved spaces.

Event Type: Education
Category: Seminar
Early registration ends on Sep 18, 2017.
Regular registration starts on Sep 19, 2017 and ends on Nov 14, 2017.
Late registration starts on Nov 15, 2017.
(GMT-05:00) Eastern Time (US & Canada)