They should have thought twice about that domain name


I was sifting through business cards today that we collected at Medtrade last week. I came across a card for Easy Life, Inc. I entered the company's Web site address into Firefox and, after a fancy flash video about lead generation, lead qualification and other "creative solutions," I was redirected here.

If you don't want to click on the link, the final Web site address is

Power chair at no cost.

Certainly, Easy Life isn't the first (or probably the last) to make this claim. But I thought luring senior citizens into calling a toll-free number with this kind of promise...

Once we've pre-qualified you, the chair is yours free. If for any reason Medicare denies, you keep the chair absolutely free. That's our 100% Mobility Guarantee!

...was frowned upon these days.

After CMS saw power wheelchair utilization spike several years ago, it started raising its eyebrow at claims like these. As a result, other providers began using "at little or no cost" verbiage on their Web sites. One even has this disclaimer:

Insurance coverage depends on medical necessity as determined by insurer. Valid doctor's prescription required.

I think Easy Life should think again about that domain name.

Liz Beaulieu