Somebody moved your cheese. What are you going to do?


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Some HME providers still don’t get it. They seem stuck in the past and unable or unwilling to change. When you consider that the industry is in the throes of dramatic change, that’s just plain weird.

Perfumed Garden dvd This hit me the other day when someone told me about his recent first exposures to the HME industry. Here’s what he said:

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“I’m accustomed to industries that are a little bit more advanced electronically. We’re a little bit behind the eight ball, electronically. A lot of the people I talk to don’t have an email address on their business cards. Okay. Well, it’s almost 2010. We’ve got to do this.”

This guy has a new product that he’s introducing to HME providers. Here’s something else he told me:

Show People trailer “There are some people I’ve talk to, and I’m just cold calling, and I’ll talk to anyone who will listen to me and hear my story. Some one I talked to said, ‘Is it reimbursed by Medicare? I said. ‘We’ll, no it’s not.’ And he said, ‘Well, we are not interested.’ I said, ‘Okay. Thank you.’”

This is a case of “Who Moved My Cheese,” the classic book about how people deal with change. Do they embrace it and look for new cheese (new opportunity) or, as one reviewer put it, do they wallow in  “misery mad at the world because "no one had the right to move my cheese."

If you think about it, Medicare is like a big block of cheese that bureaucrats and lawmakers have been chipping away at for years. With that in mind, consider the following advice from “Who Stole My Cheese:”

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"If you do not change, you can become extinct."

"What would you do if you weren't afraid?"

"Smell the cheese often so you will know when it is getting old."

The Mighty Ducks dvdrip "Movement in a new direction helps you find new cheese."

"When you move beyond your fear, you feel free."

To that I would add: Make sure your email address is on your business card. It's 2009, for crickety's sake.

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— Mike Moran