Do you stalk yourself on Google?
I just googled my name and came up with zilch, not ideal for a writer.
Just because I am competitive and insecure, I also googled Liz Beaulieu (zippo) and Elizabeth Deprey, who two hits, one of which was a false lead.
Someone else doesn't come up a lot in my google searches: you, the provider. Now, don't get me wrong. Lots of providers have great sites, complete with blogs, shopping, education and other fun stuff.
But lots of providers don't. At all. Which means you're not only not taking advantage of a potential sales channel, it means you aren't putting yourself in the first place people look for information these days.
We've been talking a lot about social media (check out Dave Bargmann's first Smart Talk). Lots of folks are finally getting onto Facebook and LinkedIn, far fewer are using Twitter, but slowly slowly, they come.
And Pinterest? Uh, what is that, comes the reply. (Honestly, we're not sure either).
I could go on, but you get the drift. And, I am probably preaching to the choir here. If you don't have a web presence you probably don't read a lot of blogs.
But, I close with this thought: If I can't find you (and we reporters are a persistent lot), neither can anyone else.