Skip to Content

Sleep provider starts direct-mail initiative

Sleep provider starts direct-mail initiative

REDWOOD CITY, Calif. - A sleep services provider here has launched a special program to encourage physicians to include sleep-disorder reviews in their annual patient physicals. SleepQuest began a direct-mail campaign in January offering physicians a package of sleep-disorder diagnostic information that can be used in a two- to three-minute checkup during a patient's annual physical. A recent survey by the National Sleep Foundation indicated that less than 10% of primary care doctors asked their patients about sleep disorders or heavy snoring, which is the most common indication of obstructive sleep apnea. HME

Comments

To comment on this post, please log in to your account or set up an account now.