Saturday, August 31, 2002

ResMed enhances Sleep Track program
SAN DIEGO - ResMed enhanced its reputation as a business partner to sleep providers in late June when it enhanced its SleepTrack program. Originally designed as an outcomes management software, the program now includes modules in operations, marketing, education and diagnostics.

"We're trying to support the DME dealer from a number of different angles," said Ron Richard, ResMed's v.p. of marketing. "We're now doing a lot more on how to market your business to physicians and referral sources."

Next up in this vein from ResMed: the Elite Partners program, which enhances a provider's reputation with referral sources. HME