Reliable Respiratory takes show on road

Thursday, March 24, 2011

NORWOOD, Mass. - Respiratory therapist Bob Chase likes to help people get a good night's sleep, and now he's hitting the open road to do just that.

Chase is director of clinical services for Reliable Respiratory, which in January launched the CPAP Road Tour, a yearlong series of educational events that will be held throughout New England.

"I am having a lot of fun with it," said Chase, who hosts an event about every two weeks.

The first two events drew about a dozen people each, mostly CPAP users with mask problems, he said. Chase usually meets with attendees individually, but he has a presentation ready if a large crowd shows up.

"I see if there is something I can do to make the process a little better," said Chase. "I can check and make sure their filter is OK, or check the pressure."

Reliable Respiratory sends out postcards inviting existing customers to the event and Chase estimates that about one-third of the people who show up are customers. It also gets listed in local newspaper events calendars. Word is spreading. In January, The Boston Globe ran a story on the Road Tour.

The eight-year-old Reliable Respiratory came up with the CPAP Road Tour as a way to differentiate itself from its competitors and help consumers, said Stan Hurwitz, a company spokesman.

"They wanted to do something a little different and bring the experts out into the community," said Hurwitz. "They can get firsthand knowledge without having to travel too far."