Philips NA gets new leader

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Friday, January 12, 2018

AMSTERDAM, the NETHERLANDS – Vitor Rocha, who previously led Philips’ global ultrasound business, has succeeded Brent Shafer as CEO of Philips North America, the company announced this week.

Rocha is now part of Philips’ executive committee and reports to Philips CEO Frans van Houten.

“Vitor’s health technology expertise, personal leadership and deep experience in the North American market will enable him to lead the expansion of Philips’ health technology leadership in the region,” said van Houten.

Shafer will leave Philips on Feb. 1 to become CEO of Cerner.

Rocha joined Philips in 2010 as the leader of the Latin American market for Philips’ healthcare sector. Through 2010-14, he drove strong comparable sales growth and market share gains for the business. Rocha subsequently led the EUR 1.5 billion ultrasound business, executing on its strategy to strengthen its leading position in cardiac ultrasound, while accelerating growth in services.

Under Rocha’s new leadership, Philips NA plans to continue its strong delivery with long-term strategic partnerships and new solutions, according to a press release.