Numotion grows big, stays local

ROCKY HILL, Conn. - When ATG Rehab and United Seating and Mobility merged in January as Numotion, the new company became a 124-location powerhouse in 39 states.

Less than a year later, they're still on a growth path, now with 125 locations in 41 states and 2,000 employees, including 330 assistive technology professionals (ATPs).

“Our growth is all about people,” says Paul Bergantino, Numotion's president and CEO. “It's about adding talent, adding depth and reaching into new geography.”

Even though they've grown big and grown fast, Bergantino and his team are careful to remember that, as he says, “rehab is local.”

To maintain a local focus in client relationships and employee culture, Numotion split its operations into 14 regions, each led by its own vice president and management team.

Each region is a “business within a business,” Bergantino says, fostering a culture best-suited for their teams and their customers.

“We give them autonomy and the tools to run the customer touch functions,” he says. “Our job (in the corporate office) is to support those 14 leaders.”

Numotion has created a thorough assessment approach that tracks a patient's health history, home environment, outcomes, required interventions and other factors. While the industry average from assessment to delivery is 95 to 100 days, Numotion expects to reach 75 to 80 days by the end of the year.

“This is what takes us to being viewed as a true partner to a payer, rather than just a 'vendor,'” he says. “It's where we, as an industry, have been remiss.”

More growth is coming for Numotion, with an additional 25% projected over the next two years, primarily through acquisition.

Numotion has a vocal and devoted stable of clients nationwide who don't hesitate to speak up for their local provider, especially in response to reimbursement pressures on complex rehab.

“They are built-in lobbyists,” Bergantino says of those clients. “They are constantly advocating for independence.”