Medical supplies business ‘explodes’

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Tuesday, February 27, 2018

HOUSTON – The expo at Numotion’s annual meeting here in January included manufacturers of medical supplies for the first time.

The presence of Cure Medical and Hollister is a reflection of Numotion’s growing business in that product category.

“Our medical supplies business is exploding,” said Mike Swinford, CEO of Numotion.

Numotion has been growing its medical supplies business for several years and has built a team of account managers specifically for that product category nationwide. The Brentwood, Tenn.-based company runs the business as a separate unit in Houston.

Referral sources and customers like having the convenience of a single source for not only complex rehab wheelchairs but also medical supplies, Swinford says.

“When we talk to them about seating and cushions, it’s easy for us to also talk to them about bladder and bowel management,” he said.

An added bonus: With Numotion’s new operating system, it’s easier for an ATP to share a lead to an account manager for medical supplies, prompting them to follow up with interested customers. It’s a system that’s paying off, Swinford says.

“Our customer retention is 98%,” he said. “That’s tremendous.”