By the hour, the day or the week, what's the big deal?
Daily deals will soon be part of Home Health Medical's effort to brand itself as a trusted source for HME and information. The web-based provider already offers 24-hour deals once a week through its Twitter account.
"We're planning to add more days," said Dan Rench, vice president of e-Business for Home Health Medical's parent company, Community Health Network. "People are looking to get a quality product for a lower cost at a best price any time, every day, so we're moving in that direction."
Rench said the deals help the company acquire followers who then see tweets about news and updates related to HME--further establishing the provider as a trustworthy company.
Rench said Home Health Medical focuses its deals on products that buyers don't have to worry about breaking the bank on. It also helps if the customer has already used the product or already knows they need it, he said.
Still, these short-term deals can be hard to market to a broad range of customers, said provider Meir Tsinman, who has offered daily deals in the past but is currently reexamining his strategies.
"In medical supplies and equipment, everyone has a really specific need," said Tsinman, president of Medicalsupplydepot.com. "If we have a daily deal on incontinence supplies, people that don't need them are not going to be tickled by the offer."
Tsinman plans to revive the Daily Deals program,he said.
"We've seen some positive results from it, but we'd like to explore that even further to see how we can deliver a better daily deal," said Tsinman.