Five key business imperatives

Friday, February 24, 2017

A big goal of Numotion’s annual conference is aligning its team of ATPs and branch managers to the company’s “five key business imperatives,” says CEO Mike Swinford.

Here, Swinford gives an update on some of those imperatives.

Energized and engaged workforce

Swinford says Numotion plans to launch new training platforms this year to continually improve company culture and leadership development.

“We’ve really started to see our culture shift around more compassionate and caring service, while still driving accountability and positive results,” he said.

Customer loyalty and solutions

Swinford says Numotion is working on “some game-changing initiatives” to improve the company’s service and repair business—everything from standardized phone trees across branches to better diagnose and triage issues, to agreements with payers that eliminate or reduce documentation requirements under a certain dollar threshold.

“We’re looking at any way we can be more progressive,” he said.


Swinford says Numotion plans to ramp up the number of exclusive distributor agreements with technology vendors. The company nailed such an agreement for SoftWheels in-wheel suspension technology last year.

“We’re a week or two away from announcing an exclusive partnership with a manufacturer that will allow us to bring a one-of-a-kind technology to the U.S.,” he said in late January.


Swinford says Numotion has a “huge pipeline of acquisition candidates” for 2017.

“We expect to be very active this year,” he said. “As long as it’s a good fit culturally, and from a process perspective, it’s a group of quality individuals, we’re absolutely interested.”