Category development sidebar: Scooters
Open door: As Medicare becomes more inaccessible for mobility providers, the industry is gravitating toward retail scooter sales. A plethora of baby boomers is fueling consumer demand for scooters and other mobility products and they are more willing to pay cash than previous generations.
Embracing partnerships: Mobility manufacturers are offering retailing guidance on all fronts, including sales, marketing, merchandising and product in-services. They encourage providers to take advantage of their sales expertise to build their scooter retail business.
Think sales: Scooters are just one part of a provider's retail offerings; there are many accessories to accompany the product, including lifts, ramps, baskets and holders of all kinds. Deck out the scooter with these trimmings and showcase it on a ramp and lift.