ZirMed taps Labow to lead marketing efforts

Wednesday, February 20, 2013

LOUISVILLE, Ky. – ZirMed, a provider of revenue cycle management and information solutions for healthcare companies, has appointed Kimberly Labow vice president of marketing, according to a press release. Labow will oversee all marketing responsibilities, with a special emphasis on product marketing, demand generation, brand awareness and online marketing, according to the release. Prior to joining ZirMed, Labow served as senior vice president and chief marketing officer for NaviNet, and vice president of marketing and product management for Medfusion.