PlayMaker strengthens data analytics play

Wednesday, July 25, 2018

NASHVILLE, Tenn. – PlayMaker Health has acquired viaDirect Solutions, a provider of market intelligence and data analytics for the post-acute care sector. “viaDirect delivers incredible data insights that forward-thinking providers can leverage to drive significant business development,” said John Griscavage, who will remain CEO of the company. “Incorporating their market intelligence and data analytics into our purpose-built post-acute platform gives our current and potential clients the most comprehensive view of their market, from untapped referral sources to opportunities for expansion.” viaDirect principals John Kiehl and Ginger Voss will join the PlayMaker leadership team, with Kiehl leading the data analytics strategy and Voss managing strategic partnerships. The company has also refined its brand, company name and website: It is now known as PlayMaker Health.