PlayMaker, Brightree integrate for improved CRM

Thursday, October 25, 2018

NASHVILLE, Tenn. – Referral data from Brightree will be seamlessly integrated into PlayMaker as the result of a new strategic relationship between the two companies. The result: “powerful performance analytics to inform strategic decision-making,” according to a press release. “Providers know the key to remaining competitive and surviving in today’s volatile market lies in their ability to access the right business intelligence,” said John Griscavage, CEO of PlayMaker Health. “We are fortunate to partner with them and empower post-acute organizations with the market, referral and sales intelligence they need to support strategic growth initiatives and drive profitability.” PlayMaker combines in-depth and timely market and referral data with customer relationship management tools to improve visibility and market performance for post-acute care providers.