NSM gets moving with rebrand

Tuesday, February 20, 2018

NASHVILLE, Tenn. – National Seating & Mobility has unveiled a new brand identity designed to reflect the national provider’s legacy, mission and future. The identity includes a new logo, tagline, mission and vision statements, core values and a suite of marketing materials. “NSM has been on a trajectory of growth and evolution over the last several years and it is important to ensure that our branding genuinely reflects who we are and where we are going as a company,” said Bill Mixon, NSM CEO. “This branding initiative is a powerful way for us to convey to the marketplace our brand story and tap into the passion that drives us to serve our clients with excellence.” The process included third-party research involving almost 2,000 referral sources, clients, payers, employees and other stakeholders. The new logo represents a wheelchair in motion, with the lowercase “n” representing the national scope of the NSM’s work. The bottom half of the logo reflects a person with uplifted arms meant to reinforce the company’s client-centered commitment. The new tagline, “Let’s Get Moving,” captures NSM’s mission to serve clients by providing independence and self-reliance. The name for NSM’s new core values, HEARTS, stands for honor, excellence, accountability, respect, teamwork and service.