New book offers 'best practices' in social media marketing

Thursday, December 27, 2012

ATLANTA – Marketing consultant Lisa Wells has written a new e-book to guide home medical equipment providers in creating social media programs. In “Get Social: How to Use Social Media for Healthcare Marketing,” Wells shows providers how to leverage social media to strengthen relationships with existing patients and create relationships with new patients by using real-life business examples and success stories from her 20-year career. “Pulling from many of my teaching presentations, this book illustrates best practices in social medial marketing,” she stated in a press release.